We built this because we lived the old way twice.
Bettrlabs is your R&D second brain. Always on, always yours. Founded 2025, IIT Madras Incubation Cell.
Why we exist.
"I launched products twice — the first time took 11 months. Three labs, two consultants, silence in between. Bettrlabs is the system I wish I had on day one. Build month is a continuation, not a cold start."
The team.
JP Mohanty
Two-time founder. I launched products the slow way. Building so the next founder doesn't have to. Ex-Head, Digital Farming at Yara.
Dr. Beena Rai
INAE Fellow · 180+ patents · Chevening Scholar at Oxford · ex-Chief Scientist, TCS.
Ravinkumar S
Product strategy across agri-food in LATAM, EU, and India. 22+ years. Ex-TCS.
Prathap Raj
Enterprise architect. Cloud and Fortune-500 transformation. 20+ years. Ex-TCS.
Dr. Ashlesha Parchure
30 years in food quality and safety. Leads product development and safety across the portfolio.
Dr. N Ramsubramanian
30+ years in food tech · ex-Godrej leader. Expert in new product work and food-safety rules.
The wider team
A cross-functional team of technologists, food technologists, scientists, marketers, and domain experts.
Where we're based.
IIT Madras Incubation Cell. See how it actually works →
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