<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <!-- ====================================================
       Home — primary entry point
       ==================================================== -->
  <url>
    <loc>https://bettrlabs.com/</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- ====================================================
       Primary product / sales hubs
       ==================================================== -->
  <url>
    <loc>https://bettrlabs.com/how-it-works</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://bettrlabs.com/platform</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://bettrlabs.com/pricing</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://bettrlabs.com/enterprise</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- ====================================================
       Conversion / intent pages
       ==================================================== -->
  <url>
    <loc>https://bettrlabs.com/market-landing</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://bettrlabs.com/talk-to-us</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- ====================================================
       Trust / about
       ==================================================== -->
  <url>
    <loc>https://bettrlabs.com/about</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://bettrlabs.com/trust</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>
  <url>
    <loc>https://bettrlabs.com/contact</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- ====================================================
       Marketplace — deprioritised until live launches
       ==================================================== -->
  <url>
    <loc>https://bettrlabs.com/marketplace</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>

  <!-- ====================================================
       Research / authority — peer-reviewed work with IIT Madras
       ==================================================== -->
  <url>
    <loc>https://bettrlabs.com/research</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- ====================================================
       Legal
       ==================================================== -->
  <url>
    <loc>https://bettrlabs.com/terms</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  <url>
    <loc>https://bettrlabs.com/privacy</loc>
    <lastmod>2026-05-11</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

  <!--
    Excluded (noindex) pages — intentionally not in sitemap:
    - brand-dna            redirect wrapper (noindex,nofollow)
    - founding-50          limited-availability campaign page (noindex,nofollow)
    - pricing-3            internal pricing duplicate (noindex)
    - case-studies/*       internal teaching artefacts (noindex)
  -->

</urlset>
